SEO optimization has only one specific goal: to obtain a better ranking in search engine results (SERP). from an SEO point of view, this improvement takes into account all the activities required at the site level (on the page) and all the off-site marketing activities.
preliminary site analysis
backward analysis keyword research
SEO optimization of new articles / pages
create a monthly editing plan
generates a report on google data studio, where you can view website metrics (number of visits, login page, visitor's location, visitor's location, etc.) in real time