WEB MARKETING STRATEGY
e-commerce consultancy and lead generation
then you are on the right site. keep reading our services below, not just in terms of SEO optimization. In addition to your SEO positioning we take care of web design restyling of the old site and many other services. certainly contact us we have the solution that is right for you.
STRATEGY. DEVELOPMENT. ADVERTISING.
would you buy a picasso painting and then keep it in the safe? would you buy a nice watch and then leave it in the drawer? of course not!
the same goes for your website too. it is not enough to create a site, you have to make it visible with respect to your target and affirm it in the relevant commercial sector to be able to obtain qualified traffic capable of generating concrete business results.
to achieve this, search engines like google, yahoo! bing, play a decisive role, since they are the most used tool by users to find services, products and information on the web.
However, statistics show that users' 97% consults only the results on the first page of search engines, so it is essential to be at the top of the ranking in an organic way with SEO positioning or SEO optimization to reap concrete benefits in terms of traffic and visibility. .
of course it is not easy to achieve this result, by now the competition is very high in all sectors. for this reason it is better to contact a seo agency that has gained extensive experience and obtained proven results, thanks to advanced seo strategies and techniques, which guarantee correct seo indexing for excellent organic seo optimization, long lasting and above all without risk for the customer .
very simple!
over the years we have accumulated an experience that can without any problem index all search engines on both new construction sites and new or existing domains.
our strength is certainly the continuous search for the information necessary for a correct seo indexing a correct seo positioning of your new website.
shopping plus web agency monza has specialized over time both on the creation of websites and on seo indexing or as better known seo positioning.
is oriented to conversion writing content for a website does not only mean creating simple descriptions, but it means creating texts that are able to communicate clearly, with seo indexing or seo positioning in an effective and persuasive way, as it should to be executed. in plain language it is not enough to prepare texts if they are not prepared with techniques known as "texts prepared in anticipation of seo indexing" or, texts developed in a seo perspective.
there are various techniques for developing good texts in seo perspective, simple and understandable for the user who lands on that site, but above all understandable for search engines.
first of all it is necessary that these texts come designed for the usertherefore they are slender, direct and easy to understand. to engage readers emotionally and encourage them to convert it is important to make psychological leverage on their needs, needs, desires and interests. at the same time, if you want to get good visibility on search engines, it is essential that these texts are also conceived in a key seo.
as it is known to achieve this dual purpose, the textual content of a website must be original, quality, of great value and its semantics (the set of words and phrases and their meaning) must have a whole series of features that only a seo copywriter can expertly conjugate.
it helps you in this; we think and develop persuasive texts for get you more conversions and to improve on-page optimization, making the content of your site more appealing to both users and search engines.
website creation, website creation landing pages, e-commerce, portals, seo indexing
we think that a website is not just a business card or a virtual showcase, but it is a means of communicating, to transmit a clear and immediate message to the user, an indispensable tool for making grow your business and create value. shopping plus when thinking about building websites | creation of websites in addition to graphics, the choice of images, the design and user experiences of a site which are the essential elements designed for the construction of the texts in order to execute them for a correct seo positioning. therefore your website will get seo optimization or seo indexing to get the desired results.
that's why shopping plus web agency, will put the utmost effort in taking care of the image of your company that entrusts us with the creation of websites, paying attention not only to the aesthetic aspect, but also taking care of other equally fundamental elements, such as accessibility and usability, the effectiveness of the texts descriptive in anticipation of seo optimization, the loading speed of the pages, the cross-browser compatibility is multi-device. every website creation made by shopping plus web agency is performed in responsive design for perfect usability both from desktop and mobile.
all the websites we create are designed according to customer needs and based on a thorough analysis of his business, valuable information that allows us to plan a precise communication strategy to achieve concrete objectives.
compliance with the pre-established times and costs is of primary importance, just as we believe assistance and support is fundamental even after the work is completed.
our professionalism combined with the optimization of the production process, allows us to create websites of the highest level, has competitive prices compared to the market.
web analytics is a discipline that deals with collecting, analyzing and interpreting data and statistics for understand the performance of a website.
web analytics is awareness, because it allows you to understand the behavior of visitors to a site, as well as measure the results generated by an advertising investment. on the basis of these interpretations it is possible to intervene accordingly by making corrections and changes in an improvement key.
a website without web analytics is therefore like a boat sailing blindly, the consequences can be disastrous!
for this reason all our consultations are always based on the strategic definition of kpi and measurement metrics that they provide absolute return awareness and transparency (conversion rate, cost per conversion and ROI).
through our strategic, technical and operational skills, complete analyzes also of its competitors, therefore we provide web analytics consultancy with high added value for web projects of all kinds, without neglecting anything and having before carrying out any marketing action the entire control of the action to perform.
we provide crystal clear reports and insights that are a useful tool for entrepreneurs and marketing managers who need to make decisions to grow their business.
The most common mistake of entrepreneurs and companies
imagine having to prepare a cake: you are well aware of the aesthetic aspect it will have, you know the list of all the ingredients, you know that you will need the oven and various other utensils for the preparation, but you don't know the recipe and above all you've never cooked a cake before.
therefore you have no idea of the precise quantities to use, the cooking temperature, you cannot handle all the necessary tools, nor do you know the order in which to add the various ingredients one by one.
in your opinion, what will be the final result? most likely, you will make an inedible cake resulting in a waste of time, energy and money.
the example is appropriate with today's situation, in which there are many entrepreneurs who to increase the visibility, customers, and turnover of their companies, rightly decide to focus on the web, however, obtaining unsatisfactory results, despite substantial investments even on tools such as website, SEO positioning, adwords, facebook ads, email marketing, etc ...
for this reason, when it was decided to invest on the web, it is necessary to do it consciously but above all to rely on web agencies able to meet customer expectations.
shopping plus web agency in addition to creating websites, seo has specialized in strategic web marketing.
its staff is able to develop 360 ° web marketing strategies for the complete satisfaction of its customer that is obtained only thanks to the conversion of the user to the same.
THE IMPORTANCE OF GOOGLE MY BUSINESS FOR A CORRECT GEO LOCATION AND SEO POSITIONING.
according to google estimates, more and more users are turning to local search to find out about the activities available in their area and, overall, about the 73% of online activities comes from geo-localized searches.
for companies that want to take advantage of the opportunities represented by these "local researchers". shopping plus will optimize your contact information in the
google my business tab, to set a correct strategy local seo.
the correct execution of geo-localization has in fact a prominent place in the local serp of google and is perfect for attracting attention and bringing new customers.
local search: enter useful details in your contact information
one in three users rely on one search locally on smartphones before visiting a shop. these customers are often looking for practical information such as the address of the shop and the opening hours, so geo-localizing your website in the correct way will certainly be a factor of success for your business.
however, it is not only an effective insertion of the information sent to google that will help the company to give useful answers to users: adding more details (as long as it is consistent with your business!) google will better position your my business card than the less complete ones and without detailed information.
web marketing strategies and consultancy for e-commerce
who we turn to
before making hasty decisions, throwing money away and losing the potential of your investment, you should make the right assessments. we need to approach this type of project with full knowledge of the facts. therefore shopping plus web agency in addition to the creation of websites is also specialized in creating websites with e-commerce that can promote themselves effectively on the web, and above all start selling your products through a new channel called the web.
entrusts shopping plus web agency with the creation of websites with e-commerce to obtain the result you deserve.
you will certainly need web reputation management consultancy!
this activity became necessary above all with the spread of user generated content on sites, blogs and social networks, where users share content and opinions. this information can in turn influence the ideas of other users and therefore change the fortunes of companies, politicians and professionals for the better or for the worse.
consumers use the net to find information that becomes crucial at a later time, in other words they influence the decision-making process that precedes a choice or purchase.
so in the eyes of users it is essential to have a positive image, if possible clear and spotless.
it should be added that in the past, before the diffusion of the internet, when there was only printed paper, radio and TV, this need did not exist, as reviews, newspaper articles and various news, had a wide diffusion, but a limited use in time, while now everything that is published on the web lasts forever and is easily found by users thanks to search engines. therefore even untrue information about you remains indexed on search engines. therefore it is necessary to proceed in the correct way to obtain the cancellation of the same.
shopping plus web agency is able to give you satisfactory and functional results to your needs.
ADVERTISING ON FACEBOOK AND INSTAGRAM
Facebook and Instagram need no introduction, they are the two most famous and used social networks in the world, to date they have almost 2 billion subscribers and statistics show that they are the place where web users spend most of their time during the day.
to be able to promote yourself to this huge pool of users, you can use Facebook ads, Facebook's advertising platform active since November 2007.
Facebook ads is a very powerful tool, not by chance by experts in the digital field we always recommend to insert it inside the cross channel marketing mix for every web project we are involved in.
the logic of advertising on Facebook and Instagram is different from the search engine marketing. with ad-words it is possible to hit the target based on the keywords used in the research phase (conscious question) also called active user, or through banners that can be published in certain contexts (web pages, videos on youtube, apps, gmail).
Facebook ads instead allows you to stimulate the latent question, or to facilitate the discovery, intercepting users who are not looking for services or products, therefore called passive user but which they may be interested in or need. for reach the right target with extreme precision, Facebook ads allows profiling based on various factors, such as demographics, interests, preferences and connections.
with these data, shopping plus is able to identify the right target for your product and at the same time create an interest or need in it.
STRATEGIES, CONSULTANCY AND SOLUTIONS TO PROMOTE ON SOCIAL
social networks are the most popular communities on the internet, within which millions of users all over the world gather to talk and interact. day after day social networks such as facebook, twitter, pinterest, youtube, instagram, just to mention the most famous, grow exponentially, recording increasingly frequent accesses and long browsing sessions.
the affirmation of these new forms of aggregation makes such contexts one extraordinary opportunity to promote your company. in addition to the creation of websites, over the years, shopping plus has accumulated an experience that allows your company to expand the network of contacts, therefore relating to users or to retain active customers.
shopping plus web agency, will promote you on social networks effectively. this will only be possible through a medium-long term marketing strategy, which must be reasoned to involve users in an area where the traditional commercial approach has marginal effects.
social networks in fact should not be considered exclusively as a direct sales channel, but as a context to also and above all build relationships, trust, improve the perception of one's brand, factors that subsequently they also serve to influence the user purchasing process.
AD-WORDS CAMPAIGNS WITH ROI MONITORING
EXPLORE ALL THE POWER OF GOOGLE AD-WORDS WITH SHOPPING PLUS WEB AGENCE CERTIFIED OPERATOR.
DO YOU WANT YOUR WEBSITE TO BE VISIBLE ON SEARCH ENGINES IN A SHORT TIME?
WOULD YOU LIKE TO INCREASE PROFILE TRAFFIC, QUOTE REQUESTS AND ONLINE SALES?
WOULD YOU LIKE TO ADVERTISE OFFERS OR SERVICES OF YOUR COMPANY IN CERTAIN PERIODS OF THE YEAR?
DO YOU NEED TO PROMOTE YOUR BRAND ON SITES RELATED TO SECTOR WITH YOUR BUSINESS?
the ideal solution for these needs is advertising with google ad-words (google ads), more commonly known as pay per click (ppc). the name of this advertising form just means that you only pay based on the clicks actually received by the ads, therefore in the face of a concrete and measurable result. therefore shopping plus will manage your google ads campaign in an intelligent way not only by publishing an ad but above all by studying your competitors, studying publication times and key phrases to obtain the desired result and convert clicks into customers.
the main advantages of using google ad-words are three: the rapidity in activating of a campaign, the possibility of profile the target in a very profound way and the flexibility related to the fact that this form of advertising is suitable for any type of budget.
using this tool, it is possible to appear in a few hours with sponsored ads in google search results (network search), within mobile apps (universal app campaign), on google partner themed sites (display network), but also on youtube and in the network Gmail.
one of the main factors for organic positioning (seo) in search engines it is made up of links directed to a website. the inbound link in fact they are comparable to a quote, which reinforces the authoritativeness and importance of a site, therefore the better the link profile and the greater the possibility of having a good ranking on google.
of course, in addition to the quantity factor, attention must also be paid to link quality, which go by the way acquired at the right pace in order to avoid penalties on the part of the search engines, therefore it is necessary to carry out this procedure in the correct way in order not to incur results that instead of better than required will do the exact opposite.
shopping plus web agency offers a link building and of digital pr professional and multilingual, boasting decades of experience also in sectors highly competitive.
we offer link acquisition campaigns and quotes tailored to each type of business, starting from an in-depth analysis of the relevant sector and competitor sites.
thanks to this approach we manage to develop ad hoc solutions, establishing quantity, quality and timing of acquisition of the links necessary to achieve the seo prefix objectives.
our link building and digital pr campaigns are distinguished by the following characteristics:
NEWSLETTER, LEAD NURTURING, EMAIL MARKETING AUTOMATION EXPLOIT THE POWER OF EMAIL MARKETING
WOULD YOU LIKE TO COMMUNICATE WITH YOUR CONTACTS IN EASY, FAST AND ECONOMIC WAY?
WOULD YOU LIKE TO INFORM YOUR CUSTOMERS OF THE NEWS REGARDING YOUR COMPANY?
WOULD YOU STIMULATE THE SALE OF SERVICES AND PRODUCTS?
DIRECT EMAIL MARKETING IS THE IDEAL INVESTMENT FOR YOU!
email is the most effective direct marketing tool for acquire new customers and retain loyalty those already acquired. shopping plus web agency in addition to website creation over the years has specialized in direct email marketing. for this reason, email marketing must always be an integral part of a multi-channel digital strategy, which by definition provides for interaction with users in different phases and ways.
thanks to email marketing it is possible to contact in one go more or less large lists of contacts, to update them on the latest news, promotions, and current events, or to encourage them purchase of a product or service, perhaps seen previously.
today, the new frontier of email marketing also implies the use of automations, which make this action more scalable and more effective in terms of business, as well as offering the possibility of communicating with users in a more specific and personalized way.
e-commerce consultancy and lead generation
paid search, display and social advertising
search engine optimization solutions and strategies
the best method to grow your business!
shopping plus web agency is the ideal partner for companies and entrepreneurs who need a single interlocutor to follow all communication processes, especially in the digital context to obtain a desired seo optimization. we deal with graphic design, brand identity, web design seo positioning, seo indexing, seo optimization and development.
Shopping plus is a web agency made up of a team of professionals in the graphic, creative, marketing and development fields who, with passion in addition to design, have specialized in thinking about the texts developed with a seo perspective to be included in the creation of websites for effective seo optimization .
we at shopping plus web agency, will take care and develop your web reputation correctly, and at the same time we will take care of the brand identity to ensure that every action brings the desired advantages to the company.
contact us for any need, we are happy to give you the satisfaction you deserve.
we have decades of experience, a period during which we brought hundreds of projects for multinationals, SMEs and professionals operating in highly competitive sectors to success. we are aesthetes, we take care of the design and user experiences, it is no coincidence that thanks to the quality of our work we have earned a certain reputation among the best Italian agencies.
Our support hotline is available 24 hours a day: Mobile: +393516762888
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